Member Loyalty Study

A deep dive into member retention and preferences

Do you know what keeps your members coming back?

Member retention is key to association survival.

Managing association membership can be as diverse as the members themselves. The Member Loyalty Study by Community Brands takes a deep dive into why members stay, why they leave, and the best ways to communicate your value to them.

More than 1,000 association members in the U.S., representing all age segments, participated in an online survey. Their answers are crucial to understanding how to retain members and better nurture them up the loyalty spectrum.

This study uncovers these essential questions to better understanding member loyalty:

  • What’s driving member retention?
  • Where do different segments of members fall within the loyalty spectrum?
  • How do members like to consume content, and what channels are most effective?
  • Where do associations go from here?

Download the Member Loyalty Study today!

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