Association professionals know that delivering a great member experience is vital to the long-term success of their organization. One of the most effective ways to continually provide an experience that lives up to (and exceeds!) your members’ expectations is to use member engagement scoring. By scoring each member’s level of involvement with your organization, you can determine the health of their relationship with your organization, and then take action to save them from lapsing or get them more engaged.
In this paper you’ll learn:
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