What’s Driving Member Loyalty?

Resources / Webinars / Community Brands Member Loyalty Study

Take a deep dive into why members leave and what keeps members coming back.

This webinar expands on the Member Loyalty Study.

It’s clear that member retention is key to association survival, but do you know why your members keep coming back?

We asked more than 1,000 association members in the U.S. just that and their answers could make all the difference in understanding how to retain them and better nurture them up the loyalty spectrum.

During this on-demand webinar, you will learn:

  • What motivates your most loyal members
  • The difference between Gen Xers and Millennials when it comes to loyalty
  • The most effective ways to communicate your value to your members
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