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Member Personalization and Data Privacy
Data from the Digital Evolution Study by Community BrandsWalking the tightrope between personalization and data privacy.
In the Digital Evolution Study, more than 1,000 association members and 400 association professionals were surveyed. In that data, Community Brands uncovered that personalization and data privacy are hot topics today. On the bright side, members indicate they’re willing to provide information to their organization if they think it’s secure and they’ll benefit from sharing the data.
