Using Content To Communicate Your Association’s Value

Resources / Webinars / Using Content to Communicate Your Association’s Value

How to use content to communicate your association’s value and retain members.

Findings from the 2017 Community Brands Member Loyalty Study.

As part of the 2017 Member Loyalty Study, Community Brands asked members how they want their association to communicate with them, what content they want to see, and what messaging gets them to run away and never look back.

In fact, exactly how you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go.

During this webinar, you will learn:

  • How to keep different generations engaged with different messages
  • The best way to tell your association’s story
  • Top content missteps (almost half of respondents have the same pet peeve)
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