These days, many associations are turning to fundraising to help generate non-dues revenue. Non-dues revenue is an important part of your association’s financial health – providing a stream of revenue outside of membership dues.
This additional source of revenue allows you to smooth out fluctuations in the economic cycle. Ultimately, it helps you maintain budgets and continue to provide members with the level of service they expect.
If fundraising is part of your non-dues revenue generating plan, it’s important to have an association management software (AMS) system that supports fundraising activities. For example, it should help you:
- Manage donor data
- Monitor donor health
- Manage targeted fundraising campaigns
- Deliver a modern giving experience
- Process gifts efficiently
How NetForum Enterprise AMS supports fundraising for associations
The fundraising module included in NetForum Enterprise AMS is a comprehensive tool for managing fundraising campaigns and tracking donations. Let’s take a look at each of the key capabilities listed above and how NetForum Enterprise addresses them:
Manage donor data.
NetForum Enterprise helps you think about your members as donors. It allows you to manage a profile for each of your members that includes a comprehensive view of the communications, touch points, interests, giving history, and past campaigns that have inspired giving. It also allows you to give donors and prospects the convenience of managing their own profiles, contact information, recurring gifts, and saved payment methods through an online donor portal.
Monitor donor health.
A-Score™ functionality in NetForum Enterprise helps you measure the engagement levels of each of your members so you can understand which members have given before and which are likely to give again. Once members have given, it also helps you identify where they are in the fundraising lifecycle – prospective donors, one-time donors, monthly/repeat donors – and manage their movement forward with targeted communications based on their stage in the fundraising lifecycle. You can even assign tasks to staff and key volunteers based on donor behavior.
Manage targeted fundraising campaigns.
With NetForum Enterprise, you can track and manage campaigns, funds, appeals, and their associated goals. You can also specify suggested donation ask amounts that are calculated based on a donor’s historical giving patterns. And, you can use built-in analytics and easily build custom queries for reports that will give you insights into your donor members for use in targeted donor communications and campaigns.
Deliver a modern giving experience.
NetForum Enterprise helps you deliver a modern, efficient giving experience by:
- Allowing members to set up monthly donations
- Splitting recurring gifts across funds (for example, a member could donate a $100 monthly gift and direct $60 to Fund A and $40 to Fund B)
- Soft crediting a member of a household so you can have combined family/couple giving totals on the household
- Linking a matching gift to the gift that generated the match
- Personalizing gift acknowledgement emails
Process gifts efficiently.
NetForum Enterprise supports batch gift entry to make quick work of processing checks or credit cards received in person. This feature is a quick way to input many gifts at one time in a spreadsheet-type format, versus inputting gifts record-by-record. You can also use visual workflows in NetForum Enterprise to automate common, manual tasks associated with gift processing, such as sending acknowledgements and tax receipts.
Make informed decisions.
NetForum Enterprise gives you dashboards and reporting for the insights you need to make well-informed decisions. You can track everything from key donor and member trend data (including growth and retention rates, engagement scores, and event registrations) to the complete donor and member lifecycle. You can also set up automatic report distribution via email to keep key stakeholders at your organization informed on a regular basis.
Fundraising Trends for Associations in 2021
Find out more about how fundraising functionality in NetForum Enterprise can help your organization deepen donor relationships and increase donations. Explore NetForum Enterprise fundraising capabilities or request a demo now.