5 key fundraising activities your AMS should support

Shepherd Smith

July 23, 2021

    Your ability to engage donors and drive fundraising revenue depends heavily on the software you use   

    Non-dues revenue hand in hand

    Look for these five key fundraising capabilities to help your association deepen donor relationships and increase donations.  

    Fundraising has been of vital importance to many associations for years, while others are turning to fundraising more recently to help generate non-dues revenue. The NetForum AMS supports Fundraising as core functionality in a variety of ways and considers this support a particular strength. 

    The right technology to support your association’s fundraising activities
    If fundraising is part of your revenue-generating plan, it’s important to have an association management software (AMS) system that supports fundraising activities. The software you use will determine your ability to engage donors and drive revenue – today, and in the future. When selecting fundraising software for your association, you have multiple considerations to weigh.  

    To ensure the investment in your new fundraising software will truly meet your organization’s requirements, talk with your development team about their needs and the limitations of any fundraising software the team currently uses. This will help you develop a list of must-have features and functionality.  

    Five key fundraising capabilities to look for
    As you build your list, consider these five key fundraising capabilities:  

    1. Managing donor data.
    To fundraise effectively, it’s important to be able to think about your members as donors. You should have a donor profile for each of your members that includes a comprehensive view of the communications, touch points, interests, giving history, and past campaigns that have inspired giving. So, just as your association management software (AMS) helps you track contact information, engagement history, and other details about your members, it’s important that your fundraising software helps you track and report on donor information.  

    To deliver a great donor experience, your software should also allow you to give donors and prospects the convenience of managing their own profiles, contact information, recurring gifts, and saved payment methods through an online donor portal.

    For example, fundraising functionality in NetForum allows you to manage donor data, offering a clear 360-degree view of campaigns, donors, and fundraising events. It also allows donors to manage their information via an online donor portal, giving them the modern experience they expect

    2. Tracking donor engagement and moves management.
    Effective fundraising requires the ability to track engagement levels so you can make smarter and faster decisions when connecting with members. Once members have given, it’s also important to identify where they are in the fundraising lifecycle and manage their movement forward.  

    A-Score™ functionality in NetForum helps you measure the engagement levels of each of your members so you can understand which members have given before and which are likely to give again. It also helps you identify where members are in the fundraising lifecycle – prospective donors, one-time donors, monthly/repeat donors – and manage their movement forward with targeted communications based on their stage in the fundraising lifecycle. You can even assign tasks to staff and key volunteers based on donor behavior. 

    With NetForum, you can also track and manage campaigns, funds, appeals, and their associated goals. You can specify suggested donation ask amounts that are calculated based on a donor’s historical giving patterns. And, you can use built-in analytics and easily build custom queries for reports that will give you insights into your donor members for use in targeted donor communications and campaigns

    3. Delivering a modern giving experience. 
    We’ve all come to expect a modern online experience. We expect the organizations we interact with to make those interactions easy and convenient.  

    NetForum helps you deliver a modern, efficient giving experience by:
     

    • Allowing members to set up monthly donations
       
    • Splitting recurring gifts across funds (for example, a member could donate a $100 monthly gift and direct $60 to Fund A and $40 to Fund B)
       
    • Soft crediting a member of a household so you can have combined family/couple giving totals on the household
       
    • Linking a matching gift to the gift that generated the match
       
    • Personalizing gift acknowledgement emails

    4. Processing gifts efficiently. 
    Processing donations is not the most exciting part of fundraising. But it has to be done. Making sure you have the right tools in place for gift processing can help you save time that’s better spent on other fundraising activities. 

    NetForum Enterprise supports batch gift entry to make quick work of processing checks or credit cards received in person. This feature is a quick way to input many gifts at one time in a spreadsheet-type format, versus inputting gifts record-by-record. You can also use visual workflows in NetForum Enterprise to automate common, manual tasks associated with gift processing, such as sending acknowledgements and tax receipts. 

    5. Make informed decisions. 
    Your fundraising software should help you make informed decisions through the use of dashboards, advanced reporting, and scheduled reports.

    NetForum gives you dashboards and reporting for the insights you need to make well-informed decisions. It provides 300 standard reports for visibility into the health of your organization. It also allows you to quickly modify standard reports without the need for IT help. NetForum Enterprise also includes configurable dashboards for a quick view of key data. In just a few clicks, you can drill into graphs and charts to view the data behind them, and then drill further to obtain a list. 

    You can track everything from key donor and member trend data (including growth and retention rates, engagement scores, and event registrations) to the complete donor and member lifecycle. You can also set up automatic report distribution via email to keep key stakeholders at your organization informed on a regular basis.

    Take the next step 

    Find out more about how fundraising functionality in the new NetForum Cloud can help your organization deepen donor relationships and increase donations: Explore NetForum fundraising capabilities. 


     

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